Africa's Gateway to the World's
Largest Digital Platforms
The Adtech is a pan-African reseller and commercial partner for the world's leading digital advertising platforms. We help global platforms scale across Africa, and we help advertisers access them easily through local payments, local support, and deep market expertise.
Global platforms. Local execution. One trusted partner
Who We Are
The Adtech is a pan-African digital advertising reseller representing the world's largest platforms across Africa and emerging markets. We exist to simplify access to global advertising for local businesses and to help platforms grow sustainably in complex, high-potential regions.
7+
Markets Across Africa
We are the commercial backbone of digital advertising in Africa.
One contract. One billing relationship. One dedicated support team.
Platforms We Represent
Access the World's Leading Advertising Platforms. Through One Partner.
From
Global Platforms
To
African Markets
Why Platforms Partner With The Adtech
Africa Is Complex. We Make It Simple
Fragmented payment ecosystems
Diverse regulatory environments
Currency and settlement complexity
Skills and education gaps
SMB-heavy advertiser markets
We Scale Revenue. Not Just Presence
We don't just help platforms enter markets. We focus on driving adoption, advertiser growth, and sustained media spend.
A Trusted Local Operator
On-ground teams in key markets
Local sales and account management
In-market training and education
Strong local advertiser and agency relationships
One Gateway to Every Platform
Access multiple global platforms without managing multiple contracts, currencies, or support teams.
Human Support, Not Just Dashboards
We guide advertisers, especially SMBs, from their first campaign through to scale.
A Reseller-First Model, Built for Emerging Markets
We help global platforms scale across Africa, and we help advertisers access them easily through local payments, local support, and deep market expertise.
Become a Partner
Platform Representation & Reselling
- We act as the official reseller and commercial arm for global digital platforms across Africa, helping them enter, grow, and scale sustainably in local markets.
Sales enablement and execution. Market entry and regional expansion. Advertiser and agency acquisition. Channel and partner development.
Local Billing & Payments
- We remove payment friction by enabling advertisers to pay locally, in local currency, using trusted and compliant payment methods.
Mobile Money. Bank transfers. Card Payment. Invoice-based billing.
Market Education & Training
- We grow long-term platform adoption by investing in education and skills development across the ecosystem.
Platform certification programs. Agency enablement initiatives. SMB onboarding and education. University and accelerator partnerships.
Advertiser & Agency Support
- We provide the human support layer that helps advertisers succeed on complex global platforms.
Campaign setup and onboarding guidance. Creative and format best practices. Policy and compliance support. Performance optimization guidance.
Go-To-Market Execution for Platforms
- We help platforms localize and succeed by translating global products into market-ready solutions.
Local market insights and intelligence. Pricing and packaging recommendations. Regulatory and compliance alignment. Strategic local partnerships.
Local Payments, Global Reach
Advertise on Google, TikTok, Meta, Spotify, Snapchat, and more while paying locally, in a familiar and compliant way.
Start Advertising
Expanding across Africa and MENA
Gaming
We power gaming with real-time, personalized ads that boost engagement and revenue.
Retail Media
We drive retail media with targeted, data-driven ads that increase shopper engagement and sales.
Banking and Finance
We power banking and finance with real-time ads that build trust and grow customer acquisition.
Telecommunications
We fuel telecom growth with targeted campaigns that drive new users and deepen engagement.
Programmatic Advertising
We build programmatic technology that enables advertising companies to own and scale their platforms.
Media and Publishing
We build programmatic solutions to help media and publishing companies monetize content efficiently.
Digital Marketing
We build programmatic solutions that let digital marketing companies own their platforms and grow revenue.
Gaming
We power gaming with real-time, personalized ads that boost engagement and revenue.
Retail Media
We drive retail media with targeted, data-driven ads that increase shopper engagement and sales.
Banking and Finance
We power banking and finance with real-time ads that build trust and grow customer acquisition.
Telecommunications
We fuel telecom growth with targeted campaigns that drive new users and deepen engagement.
Programmatic Advertising
We build programmatic technology that enables advertising companies to own and scale their platforms.
Media and Publishing
We build programmatic solutions to help media and publishing companies monetize content efficiently.
Digital Marketing
We build programmatic solutions that let digital marketing companies own their platforms and grow revenue.
A Strong and Growing Agency Ecosystem
